I’m Sal — a tradesman first and the founder of Blue Collar Merch second. This brand was built for the people who actually do the work: apprentices grinding to prove themselves, journeymen who earned every skill, general contractors carrying pressure and responsibility, and every trade that keeps the world running.
This isn’t influencer fashion. It’s blue-collar pride. Real work. Real people. Real respect.
Blue Collar Merch — Built By Grit.
Work Gear Built for the Grind
Trades Built This.